BSc (Hons) Business Management with Digital marketing

This course equips you with the knowledge skills and professional competency to work confidently as a manager in a digitally dependent business environment while also offering you the opportunity to develop a specialism in digital marketing. The course builds your knowledge and practical skills in general business management subjects such as strategy, policy, design, innovation and entrepreneurship. You explore how business has evolved in recent years as well as studying the transformational practices that are reshaping current business models, particularly sustainable business practices.

The course offers a holistic approach to developing knowledge and understanding required to managing a business; exploring how various functions within business are integrated through technology, stakeholders and sustainable practices; evaluating the impact on society at large.

The course will help you develop an appreciation for the dynamic change that is inherent within the business world and prepare for the continuing evolution of working life and associated roles, structures and ways of working; The course will require you to demonstrate an ability to integrate business theory in application and be efficient and effective in a variety of organizational, cultural, and social contexts.

In studying for the degree, you are expected to demonstrate relevant knowledge and understanding of organizations and their internal management structures and external context in which they operate as well as the constraints that they face in contemporary society. The degree is a challenging learning experience and provides a broad understanding of organizations and managerial frameworks while providing opportunities to reflect on your knowledge, learning and practice.